Yext

MarketingCustom pricing

About

AI digital presence managing listings, reviews, and local SEO across 200+ publishers.

Key Features

Listings sync through 200+ direct publisher integrations (Google Business Profile, Apple Maps, Facebook, Yelp, Bing and more) with real-time updates and no data aggregator in the middle.

Restaurant menu syndication - menus sync automatically to Google, Yelp, and Uber Eats so diners always see current dishes and specials.

Knowledge Graph: a central, structured record of 50+ business-information fields per location that feeds listings, local pages, review responses, and AI/LLM answers.

Yext Scout: an AI search visibility agent that monitors how ChatGPT, Gemini, Perplexity, Claude, and Google cite your brand, benchmarks each location against up to 20 local competitors, and outputs prioritized action plans.

Listings Verifier plus per-publisher analytics (impressions, clicks, calls, direction requests by location) and duplicate listing suppression.

AI content-generation agents that draft on-brand local pages, social posts, review responses, and email campaigns from verified brand data.

MCP and API access so your own AI agents and internal tools can read/write the Knowledge Graph and publisher network programmatically.

Pricing

Custom pricing

Contact Yext directly for detailed pricing information, custom plans, and enterprise quotes.

What is Yext?

Yext (NYSE: YEXT) is an enterprise digital-presence platform - repositioned in 2025-2026 as an "agentic marketing platform" - that pushes verified business data (hours, menus, photos, attributes) from a central Knowledge Graph to 200+ publishers via direct integrations, and manages reviews, local pages, and social from the same record. It is built for multi-location brands, franchises, and regulated industries (the company says brands managing 4M+ locations use it), not for single-location owners: there is no self-serve signup or public price list anymore.

What sets it apart from listings-only rivals is its direct publisher network (no aggregator) plus Yext Scout, an AI-search visibility agent that tracks how ChatGPT, Gemini, Perplexity, Claude, and Google cite each of your locations versus local competitors. Yext remains an independent public company: the CEO's $9/share take-private proposal was withdrawn in February 2026, and the company instead completed a $150M share buyback; it acquired Hearsay Systems (2024) and Places Scout (2025) along the way.

Yext pricing

Plan	Price	Notes
Custom pricing	Quote-based (no public price list as of September 2026)	Verified directly: yext.com/pricing returns an error (404 archived Aug 2025; re-verified 404 on September 19, 2026) and no pricing link exists anywhere in the site navigation or footer - Yext is now fully sales-led (demo/contact form).

Pricing re-verified September 19, 2026 on yext.com: the pricing page is still unavailable (404) and the site remains fully sales-led; plans and rates can change - confirm with the vendor before purchase.

Yext pros and cons

Pros

+Centralized listings management is the standout in G2 reviews (4.4/5 from 1,100+ reviews): one dashboard keeps hours, menus, and details consistent everywhere instead of juggling each platform manually.
+Changes propagate fast - reviewers report making bulk updates across locations 'within hours', with duplicate suppression and strong per-location analytics (G2 dashboard score 8.6/10).
+Responsive customer support with quick turnaround is repeatedly praised in G2 reviews from multi-location users.

Cons

−Expensive for small businesses and now fully sales-led - no public pricing, annual contracts, and G2 reviewers from SMBs and startups consistently flag cost as the main drawback.
−Trustpilot score is 1.5/5 (345 reviews): the most common complaints are auto-renewal charges ($1,000+) without perceived notice, difficulty reaching anyone to cancel, and being locked out of the dashboard after cancellation.
−Steep learning curve - the platform is feature-rich but complex, with G2 users citing setup difficulty (ease-of-setup 8.2/10, below competitors) and non-intuitive navigation; reviewers also warn synced listings data can regress after you stop paying.

Top Yext alternatives

Birdeye

Better for small and mid-size multi-location restaurants that want a reviews-first platform (reputation, referrals, listings) with easier onboarding and stronger SMB reputation than Yext.

SOCi

The closest enterprise/franchise alternative - combines localized social, listings, and reviews for hundreds of locations and holds a 4.5/5 Trustpilot score versus Yext's 1.5/5.

BrightLocal

A far cheaper option for independent restaurants and small groups - self-serve subscription with citation building, rank tracking, and review monitoring, no enterprise contract required.

Yext FAQ

How much does Yext cost?

As of September 2026 Yext publishes no pricing - the old pricing page is gone (still an error page on re-check) and all sales go through a demo/contact flow. Third-party sites like Capterra still list legacy small-business packages from $199 to $999 per year (Emerging, Essential, Complete, Premium, billed annually), but current mid-market and enterprise deals are custom-quoted based on location count and modules, commonly reported in the tens of thousands of dollars per year for 50+ locations.

What is Yext used for?

Yext keeps a restaurant's or brand's business information - hours, address, menus, photos - accurate across 200+ sites including Google, Apple Maps, Yelp, and Facebook, and syncs menus to Google, Yelp, and Uber Eats. On top of listings it handles review monitoring and responses, AI-generated local pages and social content, and (via Yext Scout) tracks how AI search engines like ChatGPT and Perplexity cite your locations versus competitors.

What are the best alternatives to Yext?

Birdeye for small and mid-size multi-location businesses that want reviews plus listings with simpler onboarding; SOCi for franchises and enterprise brands needing localized social plus listings at scale; BrightLocal for independent operators on a budget who want self-serve local SEO tools. Moz Local and Uberall are also credible listings-focused options.

Who is Yext a good fit for?

Multi-location brands, franchises, and regulated chains (roughly 10 to thousands of locations) with a marketing team and budget for an annual contract - Yext says brands managing 4M+ locations use the platform. Single-location restaurants are usually better served by cheaper self-serve tools: Yext no longer offers public self-serve plans, and its worst reviews (Trustpilot 1.5/5) come overwhelmingly from small businesses citing auto-renewal and cancellation friction.

Pricing and feature details verified September 2026from vendor websites and public review platforms. Adoption figures come from RestaurantTools.ai's scan of US restaurant websites and reflect detectable integrations only.