UpMenu

DeliveryFrom $49/mo

About

Commission-free online ordering and website platform for restaurants, with branded apps, QR menus, loyalty, and marketing to drive direct orders.

Visit Website

Affiliate link - commissions never influence our rankings. How we review

Key Features

Commission-free online ordering embedded in the restaurant's own website - UpMenu claims 0% commission and up to 80% lower costs compared to delivery apps.

Drag-and-drop restaurant website builder with 40+ SEO-optimized templates, custom domain, included hosting, and multi-language support.

Branded iOS and Android mobile app for the restaurant as a separate $49/month per-location module.

Built-in marketing suite: email campaigns ($0.02/message), SMS campaigns ($0.08/message), coupons and promotions as a separate $9/month per-location module.

Loyalty and rewards program as a separate $19/month per-location module to drive repeat direct orders.

QR code digital menus are included; tableside ordering ($19/mo/location) and online table reservations ($9/mo/location) are separate modules, not bundled into any web-ordering tier.

Delivery management with a driver app ($14/month per driver) and delivery services ($40/month per location), order aggregation from every channel in one dashboard, plus free POS integrations and paid marketplace integrations ($9/month per location).

Pricing

From $49/mo

Contact UpMenu directly for detailed pricing information, custom plans, and enterprise quotes.

What is UpMenu?

UpMenu is a commission-free online ordering and restaurant website platform founded in 2012 and headquartered in Lodz, Poland, with clients in over 40 countries. It gives independent restaurants and multi-location chains their own branded ordering channel - website, QR menus, mobile app, delivery management, and built-in email/SMS marketing - as an alternative to paying ~30% commissions to delivery marketplaces.

UpMenu prices web ordering by monthly order volume (75 / 210 / unlimited orders per location), then prices most other capabilities - mobile app, loyalty, reservations, marketing, inventory, tableside ordering, delivery - as separate monthly modules rather than bundling them into the ordering tiers. Note: despite some directory listings calling it "AI-powered," UpMenu's own site does not advertise AI features.

UpMenu pricing

UpMenu prices web ordering by monthly order volume: $49 per location for up to 75 orders, $89 for up to 210 orders, or $169 for unlimited orders. Additional orders on capped options cost $1.90 each. The mobile app, loyalty, reservations, marketing, inventory, tableside ordering and delivery tools are separate monthly modules, so compare the full configuration - not only the $49 starting price.

Plan	Price	Notes
Web Ordering - 75 orders	$49/location	Extra orders cost $1.90 each
Web Ordering - 210 orders	$89/location	Extra orders cost $1.90 each
Web Ordering - unlimited	$169/location	No order cap shown
Mobile App	$49/location	Separate from web ordering
Marketplace Integrations	$9/location	Confirm supported marketplaces for your market
Driver App	$14/driver	For an in-house fleet
Delivery Services	$40/location	Third-party courier dispatch
Website	$1/location	Verify current offer during checkout
Reservations	$9/location	Separate module
Loyalty Program	$19/location	Separate module
Marketing Tools	$9/location	Email $0.02; SMS $0.08
Inventory	$9/location	Separate module
Tableside Ordering	$19/location	Separate module
POS Integrations	Free	Confirm exact POS and sync depth

Prices are monthly, per the official UpMenu pricing page checked September 11, 2026, and exclude VAT/GST. UpMenu says plans can be changed or canceled monthly. Confirm payment-processing rates and market-specific availability before purchase.

Order-cap math: At $1.90 per extra order, the $49 option remains cheaper than the $89 option through 96 monthly orders; at 97 orders, $89 is cheaper. The $89 option remains cheaper than $169 through 252 orders; at 253 orders, unlimited is cheaper. This comparison covers subscription and overage charges only - not payments, delivery, add-ons or taxes.

What to check before choosing UpMenu

1.Your expected monthly direct-order count and likely overage cost.
2.The exact POS integration: order injection alone versus menu, modifier and availability sync.
3.Whether you need a branded app, loyalty, reservations, tableside ordering or delivery modules.
4.Payment-processing rates and supported gateways in the United States.
5.Who handles refunds, chargebacks and failed deliveries.
6.Data export and customer ownership if you later switch platforms.
7.The guest checkout on a real mobile menu before the 7-day trial ends.

UpMenu pros and cons

Pros

+Real savings vs third-party apps: one Capterra reviewer reported cutting costs 19% after leaving ~30%-commission delivery platforms, and a pizzeria owner reported direct sales growing 27% after launching own ordering channels.
+Everything runs from one dashboard - reviewers on Capterra and G2 praise the centralized management of orders, delivery, marketing, and customer data, with quick team adoption.
+Responsive customer support - Capterra reviewers repeatedly describe the support team as quick and helpful, and the vendor includes free setup with 7-day chat/email support.

Cons

−Learning curve and admin-panel navigation: reviewers on G2 and Capterra note the breadth of features makes initial setup time-consuming (especially delivery zones for multiple locations) and settings can be hard to find.
−Order caps make the entry tier pricier than it looks: 75 orders/month at $49, then $1.90 per extra order, with most other capabilities priced as separate add-on modules rather than included - G2 reviewers who only need basic ordering feel they pay for unused features.
−Only a 7-day free trial (competitors commonly offer 14-30 days), and the review base is small - just 14 Capterra reviews (4.9/5) - so social proof is thinner than for larger rivals.

Top UpMenu alternatives

GloriaFood

The core online ordering system is completely free with unlimited orders and no commissions (paid add-ons: online payments $29/mo, marketing $19/mo) - better for tight budgets that don't need UpMenu's full website/app/loyalty stack.

ChowNow

US-focused flat-fee commission-free ordering (tiers roughly $119-$328/month plus 2.95% + $0.29 processing) that also lists your restaurant on the ChowNow marketplace of 22,000+ restaurants - better if you want diner discovery, not just a widget on your own site.

Owner.com

A done-for-you premium platform for US independents ($249/mo + 5% per order, or $499/mo flat) with AI-optimized website, automated SEO and marketing campaigns - better when you want a managed growth service instead of UpMenu's cheaper DIY toolkit.

UpMenu FAQ

How much does UpMenu cost?

UpMenu prices web ordering by monthly order volume: $49/location for up to 75 orders, $89/location for up to 210 orders, or $169/location for unlimited orders, with extra orders at $1.90 each on capped tiers. Most other capabilities are separate monthly modules rather than included in those tiers: mobile app $49/location, loyalty $19/location, reservations $9/location, tableside ordering $19/location, delivery services $40/location, driver app $14/driver, marketing tools $9/location plus $0.02/email and $0.08/SMS, and inventory $9/location. POS integrations are free. There are no contracts, no setup fees, and no per-order commission (checked against the official pricing page September 11, 2026).

What is UpMenu used for?

UpMenu lets restaurants take online orders directly through their own website and branded mobile app instead of paying ~30% commissions to delivery marketplaces. Its website builder and QR menus come with web ordering; reservations, delivery/driver management, loyalty rewards and email/SMS marketing are added as separate modules depending on what an operator needs.

What are the best UpMenu alternatives?

GloriaFood offers a completely free core ordering system if budget is the priority; ChowNow adds marketplace exposure for US restaurants at a flat fee; Owner.com is a pricier done-for-you option ($249-499/month) with automated marketing. Flipdish and Menubly are also commonly compared.

Who is UpMenu best for?

Small-to-midsize independent restaurants and multi-location chains that already have (or want to build) direct demand and need an affordable, self-serve way to own their ordering channel. It has operated since 2012 from Lodz, Poland, and serves clients in over 40 countries - restaurants wanting hands-on managed marketing or a US diner network may prefer Owner.com or ChowNow.

Pricing and feature details verified September 2026from vendor websites and public review platforms. Adoption figures come from RestaurantTools.ai's scan of US restaurant websites and reflect detectable integrations only.