Olo

DeliveryCustom pricing

About

Enterprise digital ordering, delivery dispatch, payments, and guest-engagement platform for multi-location restaurant brands (not a POS).

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Key Features

White-label online ordering (with the free Serve front-end, Order with Google, Catering+ with calendaring, and Switchboard phone-order digitization) that injects orders directly into the restaurant's existing POS.

Olo Dispatch: direct delivery from the brand's own site/app using a network of 27+ delivery service providers, auto-matched within fee limits and max transit times - Olo claims 96% of customer locations are covered by 2+ providers, a 28-minute average delivery time, and automated delivery rescues.

Olo Rails: two-way sync of menus, pricing, and item availability to 15+ third-party marketplaces (covering ~99% of the US delivery market) with all marketplace orders consolidated into the POS - no tablet farm or manual re-entry.

Olo Pay: integrated payment processing whose machine-learning fraud model analyzes hundreds of signals per transaction to decide whether to authorize, retry, or reject.

Engage suite with a restaurant Guest Data Platform (GDP): unifies first-party guest data from ordering, payments, loyalty, and sentiment into single profiles with ML-predicted guest lifetime value and churn risk, plus a generative-AI Creative Assistant for marketing copy.

Kitchen/ops control via Olo Expo (a front-of-house tablet for managing digital orders) and capacity management with order throttling - orders-in-progress caps or per-15-minute order windows - to protect the kitchen during peaks.

OrderReady AI and smart cross-sells: machine learning on historical order data produces accurate pickup/delivery quote times and context-aware item suggestions at checkout.

Pricing

Custom pricing

Contact Olo directly for detailed pricing information, custom plans, and enterprise quotes.

What is Olo?

Olo is an enterprise digital ordering, delivery, and guest-engagement platform used by 800+ restaurant brands across 90,000+ locations, including First Watch, P.F. Chang's, Portillo's, and Panda Express. It is not a POS: it layers white-label ordering, courier dispatch, marketplace management, payments, and a guest data platform on top of a brand's existing POS stack.

Since September 12, 2025 Olo is privately held by private-equity firm Thoma Bravo, which took it off the NYSE at $10.25 per share (a deal valued around $2B enterprise / $1.75B equity). It is built for multi-location chains and enterprise brands - single-location independents generally find it too expensive and complex.

Olo adoption: what our data shows

570 of 71,239 unique US restaurant locations (September 2026 scan)

6.4% of the 8,962 locations where we detected any technology.

Olo, an ordering-infrastructure provider, is detected on more locations than ChowNow in our current scan, but on fewer than the delivery marketplaces DoorDash, Uber Eats and Grubhub.

Definition: Detected public website signal (embedded widget, booking link, ordering button or platform script), not a confirmed contract or install. Scan: 238,000+ restaurant websites, deduplicated to 71,239 unique locations in the United States (50 states + DC); September 2026 recount.

See the full restaurant technology adoption report

Olo pricing

Plan	Price	Notes
Custom pricing	Quote-based	Olo publishes no price list - olo.com has no pricing page and every plan is negotiated per brand. Per Olo's own Help Center, brands buy per-location 'order packages' billed monthly under a Master Service Agreement, with

Pricing verified July 2026 from the vendor website and public sources; plans and rates can change - confirm with the vendor before purchase.

Olo pros and cons

Pros

+Reliable at enterprise scale: G2 reviewers describe order placement as 'error free' and dispatch of orders as working 'without any failures,' with infrastructure that handles high order volumes.
+Integration breadth is the standout: reviewers praise how Olo connects POS systems, delivery aggregators, and loyalty programs so multi-unit operators centralize operations and data in one place.
+Day-to-day usability: users call the platform straightforward and easy to use for managing online ordering and tracking orders from stores and third-party delivery channels.

Cons

−Expensive and heavy for smaller operators - G2 reviewers say 'for startup restaurants it is quite expensive and Olo setup requires high skills and is not easy.'
−No pricing transparency: costs are locked in negotiated per-location contracts, making it hard to budget or compare before talking to sales (noted on Capterra/GetApp profiles).
−Support and workflow gaps reported in reviews: delays reaching sales/support, no way to cancel orders or share information with the store from the platform, and a dashboard that 'does not always refresh correctly.'

Top Olo alternatives

Lunchbox

Enterprise-focused ordering platform with stronger built-in marketing tools; in May 2026 it launched Open Payments specifically to undercut Olo by letting restaurants choose their own payment processor.

Checkmate

Better if your main pain is marketplace and online-ordering integrations into the POS - it does that slice with less platform weight and complexity than Olo's full suite.

Toast Digital Ordering

Better if you already run Toast POS and want native online ordering and delivery without adding a separate middleware vendor and contract.

Compare all Olo alternatives

Olo FAQ

How much does Olo cost?

Olo does not publish prices (as of July 2026). Brands buy per-location 'order packages' billed monthly under a Master Service Agreement, with per-order overage fees above the monthly allotment. Third-party reporting (a competitor's June 2025 comparison) puts entry costs at roughly $1,000/month plus a ~$3,000 deployment fee, but these are unverified estimates - expect a negotiated enterprise quote based on locations, order volume, and modules.

Is Olo a POS system?

No. Olo sits on top of your existing POS: its ordering, Rails marketplace, and Dispatch delivery modules inject digital orders directly into the POS you already run, and Olo Pay handles the payment layer. If you want ordering bundled with the register itself, that is Toast/Square territory.

Is Olo still a public company?

No. Thoma Bravo completed its acquisition of Olo on September 12, 2025 at $10.25 per share (about $2 billion including debt; ~$1.75 billion equity value), and the stock was delisted from the NYSE. Olo now operates as a privately held Thoma Bravo portfolio company.

Who is Olo best for?

Multi-location and enterprise restaurant brands - it serves 800+ brands across 90,000+ locations, including First Watch, P.F. Chang's, and Portillo's. Reviewers consistently say it is too expensive and setup-heavy for single-location independents, who are usually better served by ChowNow, Owner.com, or their POS vendor's native ordering.

Pricing and feature details verified July 2026from vendor websites and public review platforms. Adoption figures come from RestaurantTools.ai's scan of US restaurant websites and reflect detectable integrations only.