DoorDash Storefront

DeliveryFree / from $54/mo + fees

About

Commission-free online ordering system by DoorDash. Custom branded storefront with integrated delivery logistics.

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Key Features

Commission-free direct ordering link/button you can embed on your website (GoDaddy, Shopify, WordPress, etc.), social media, Yelp and Google profile - existing DoorDash partners can self-activate it from the Merchant Portal in under an hour

Delivery fulfilled by DoorDash's Dasher network with live order tracking and DoorDash customer support for deliveries; pickup orders are collected in-store

Menu syncs automatically with your DoorDash Marketplace listing, and direct orders arrive on the same DoorDash tablet, integrated POS, email or phone workflow you already use

Order with Google integration - customers can order straight from your Google Search and Maps business profile

Checkout supports saved accounts and multiple payment methods (credit/debit, Apple Pay, PayPal, Venmo) plus gift card integrations such as eCard Systems, Valutec and Paytronix

Customer data reporting (downloadable Report Builder with names, contact info and lifetime value) plus a built-in promotions tool for discounts and free-delivery offers

Upgrade path inside Commerce Platform: free DoorDash-built branded website (Starter), automated email marketing (Boost), branded mobile app and cross-channel loyalty program (Pro)

Free weekly or daily direct-deposit payouts, configurable in the Merchant Portal

Pricing

Free / from $54/mo + fees

Contact DoorDash Storefront directly for detailed pricing information, custom plans, and enterprise quotes.

What is DoorDash Storefront?

Important update: DoorDash Storefront was renamed DoorDash Online Ordering and is now the foundation of the DoorDash Commerce Platform - the old product URL redirects there, and DoorDash confirms all existing Storefront merchants were automatically transitioned at no additional cost. It lets restaurants (and grocery, alcohol, convenience, flower, pet and retail stores) take commission-free delivery and pickup orders directly from their own website, social media or Google profile, with deliveries fulfilled by DoorDash's Dasher network.

Instead of the 15-30% Marketplace commission, merchants pay only a card processing fee per direct order (plus an optional monthly package for marketing tools). It is designed for businesses that are already DoorDash Marketplace partners - a Marketplace account is required - and want to convert their own web traffic into direct orders without building delivery logistics.

DoorDash Storefront adoption: what our data shows

1,536 of 71,239 unique US restaurant locations (September 2026 scan)

17.1% of the 8,962 locations where we detected any technology.

DoorDash is the most-detected delivery marketplace in our current scan, ahead of Uber Eats and Grubhub. The count covers DoorDash integrations detected on restaurant websites; Storefront is DoorDash's commission-free product for direct website orders.

Definition: Detected public website signal (embedded widget, booking link, ordering button or platform script), not a confirmed contract or install. Scan: 238,000+ restaurant websites, deduplicated to 71,239 unique locations in the United States (50 states + DC); September 2026 recount.

See the full restaurant technology adoption report

DoorDash Storefront pricing

Plan	Price	Notes
Commerce Platform Starter - includes Online Ordering (ex-Storefront)	$0/month per store + 3.3% + $0.30 payment processing per order	0% commission on direct orders. Includes commission-free online ordering and a free branded website built by DoorDash. No setup fees, no hidden fees, 100% chargeback protection. Online Ordering comes standard with all Do
Commerce Platform Boost	$54/month per store + 2.9% + $0.30 payment processing per order	Everything in Starter plus automated email marketing. Lower processing rate than Starter (2.9% vs 3.3%). Fee figures also confirmed on DoorDash's merchant blog.
Commerce Platform Pro	$249/month per store + 2.9% + $0.30 payment processing per order	Everything in Boost plus a custom branded mobile app, customizable email/SMS marketing tools, and a cross-channel loyalty program (website, app, in-store, Marketplace). DoorDash claims Pro merchants grow sales by an aver
Prerequisite: DoorDash Marketplace plan (separate channel)	15% (Basic) / 25% (Plus) / 30% (Premier) delivery commission; 6% pickup - on Marketplace orders only	Storefront/Online Ordering requires being a DoorDash Marketplace partner. Marketplace commissions apply only to orders placed on the DoorDash app/site, not to your commission-free direct orders. Optional DoorDash tablet

Pricing verified July 2026 from the vendor website and public sources; plans and rates can change - confirm with the vendor before purchase.

DoorDash Storefront vs DoorDash Marketplace

Storefront (now Online Ordering) and Marketplace are two different sales channels on the same DoorDash partnership. Here is exactly what changes between them - fees, delivery, customer data and payouts.

	Storefront / Online Ordering (direct)	Marketplace (DoorDash app)
Where orders come from	Your own website, social media and Google Business Profile - customers you bring	DoorDash app and website - customers DoorDash brings
Commission	0% commission on direct orders	15% (Basic) / 25% (Plus) / 30% (Premier) delivery; 6% pickup
Fees you pay	Payment processing only: 3.3% + $0.30/order (Starter) or 2.9% + $0.30 (Boost/Pro)	Commission per order plus optional tablet rental and other add-ons
Who delivers	DoorDash's Dasher network on demand; pickup orders collected in-store	DoorDash's Dasher network, managed end-to-end by DoorDash
Customer data	Yours - downloadable Report Builder with names, contacts and lifetime value, plus built-in promotions	Limited - DoorDash owns the app relationship; you get order-level reporting
Branding	Your brand and menu on your channels; optional branded website/app on higher plans	DoorDash-branded listing alongside competitors
Payouts	Free weekly or daily direct deposit	Weekly direct deposit on Marketplace orders
Requirement	Cannot be used standalone - an active Marketplace partnership is required	Standalone - sign up directly

Fee structure verified July 2026 from DoorDash merchant documentation; rates can change - confirm with DoorDash before deciding.

DoorDash Storefront pros and cons

Pros

+Easy setup and website integration - a restaurant owner on Capterra: "It integrated well on our website and was easy to set up"; Capterra rates ease of use 4.3/5 (188 reviews, as of March 2026), and existing DoorDash partners can switch it on the same day
+Genuinely cheaper channel than the marketplace: direct orders carry 0% commission versus 15-30% on DoorDash Marketplace, so merchants keep more margin on customers they bring themselves (vendor-verified; echoed by merchant testimonials reporting 23-150% growth in direct online sales)
+Orders flow into the systems restaurants already run - reviewers highlight the POS integration ("allows us to use our own system for ticket printing and order tracking rather than having different tablets and printers") and no need to hire or manage drivers

Cons

−Customer service is the weakest-rated aspect: Capterra scores DoorDash for Merchants support 3.7/5, with reviewers reporting slow escalations and poor communication when orders go wrong
−You cannot use it standalone - a DoorDash Marketplace partnership is required, and reviewers note overall DoorDash fees on the marketplace side "add up quickly and cut into margins", pushing menu prices up; extras like tablet rental are billed on top
−Menu/POS sync can glitch - a restaurant manager on Capterra reports long-removed items reappearing on the DoorDash-managed menu; also note the tool does not bring marketplace-style discovery traffic, so direct order volume depends on your own website/Google/social audience

Top DoorDash Storefront alternatives

ChowNow

Better if you want a commission-free direct-ordering specialist that is independent of any delivery marketplace - flat subscription pricing, restaurant-owned customer data, and no requirement to list on a competing marketplace app.

Square Online

Better for restaurants already on Square POS - free-tier ordering website tied natively to Square payments and menus, with on-demand couriers dispatched per order instead of a marketplace partnership.

Toast Online Ordering

Better for Toast POS users who want ordering built directly into their POS with flat per-delivery courier fees and full ownership of the guest experience and data.

Compare all DoorDash Storefront alternatives

DoorDash Storefront FAQ

How much does DoorDash Storefront cost?

Storefront is now called DoorDash Online Ordering, sold via Commerce Platform packages (as of July 2026): Starter is $0/month with a 3.3% + $0.30 payment processing fee per direct order; Boost ($54/store/month) and Pro ($249/store/month) lower processing to 2.9% + $0.30 and add marketing tools. There is 0% commission on direct orders, no setup fees, and 100% chargeback protection - but you must be a DoorDash Marketplace partner, where separate 15-30% delivery commissions apply to marketplace orders.

What happened to DoorDash Storefront - is it discontinued?

Not discontinued, but renamed and repackaged. DoorDash's official FAQ states: "DoorDash Storefront is now Online Ordering, part of DoorDash Commerce Platform." All existing Storefront merchants were automatically transitioned to Online Ordering at no additional cost, and it now comes standard with all DoorDash Marketplace plans, with optional add-ons like a branded website, mobile app and cross-channel loyalty.

Who delivers the orders and how do I get paid?

Delivery orders placed through your website or Google profile are fulfilled by DoorDash's Dasher network (pickup orders are collected in-store), and orders arrive on your DoorDash tablet, integrated POS, email or phone. DoorDash pays out via free weekly or daily direct deposits, configurable in the Merchant Portal.

Who is DoorDash Storefront / Online Ordering a good fit for?

It fits restaurants and food businesses that are already (or willing to be) DoorDash Marketplace partners and want to convert their own website, social media and Google traffic into commission-free direct orders without running delivery themselves. If you want direct ordering without any marketplace tie-in, dedicated alternatives like ChowNow, Square Online or Toast Online Ordering are the usual picks.

What is the DoorDash service fee - and do merchants pay it on Storefront orders?

The 'service fee' you see at checkout (historically around 15%, plus smaller regulatory and processing fees) is charged to CUSTOMERS on DoorDash Marketplace orders - it is not a Storefront merchant fee. As a merchant you never pay a customer service fee; on Marketplace you pay the 15-30% commission of your plan, and on Storefront/Online Ordering direct orders you pay only card processing (3.3% + $0.30 per order on the free Starter plan, 2.9% + $0.30 on Boost or Pro).

DoorDash Storefront vs Marketplace - which should a restaurant use?

They are not either/or: Storefront (now Online Ordering) requires an active Marketplace partnership. The practical split: keep Marketplace for the demand DoorDash's app brings you, and switch on Storefront for the customers who already find you on Google or your website - those orders are commission-free (processing fee only), so every direct order you convert saves the 15-30% Marketplace commission. Restaurants that bring significant web traffic report 23-150% growth in direct online sales after adding it.

Pricing and feature details verified July 2026from vendor websites and public review platforms. Adoption figures come from RestaurantTools.ai's scan of US restaurant websites and reflect detectable integrations only.