OpenTable

Reservationsfrom $149/mo

About

Restaurant reservation marketplace and guest-management platform connecting 60,000+ restaurants with millions of diners worldwide.

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Key Features

Diner network marketplace: an OpenTable profile and listing exposed to the 60,000+ restaurant network's diner base, plus booking integrations with 100+ sites and apps (available on all plans).

Table management: customizable floor plans, Smart Assign automatic table assignment, access rules, advanced inventory controls, and in-house plus online waitlist (Core and Pro).

Guest CRM: guest database with tags and notes on all plans; 360 guest profiles, automated AI-assisted guest tags (e.g., spend patterns, cancellation habits), and pre-shift reports with deeper insights on Pro.

Gen-AI Concierge (launched July 2025): a generative-AI assistant embedded in restaurant profiles that answers diner questions about menus, dietary accommodations, and atmosphere to convert browsers into bookings.

Voice AI phone answering: partner integrations available to Core and Pro customers that automate phone answering and capture bookings from missed calls.

Experiences, ticketing, and deposits: sell prepaid tastings, special menus, and events with credit-card holds and no-show penalties (2% service fee applies to prepaid transactions).

Marketing suite: digital advertising with ad tracking inside the diner network, automated email campaigns, and custom post-dining surveys (higher tiers), plus POS integration with real-time guest spend alerts.

Pricing

from $149/mo

Contact OpenTable directly for detailed pricing information, custom plans, and enterprise quotes.

What is OpenTable?

OpenTable is the largest restaurant reservation marketplace and guest-management platform, part of Booking Holdings, with a network of 60,000+ restaurants that seats roughly 1.8 billion diners a year. It combines a consumer discovery app with restaurant-side software: table management, waitlist, guest CRM, marketing, and prepaid experiences. It is built for full-service restaurants - from independents to groups and hotels - that want demand generation, not just booking software.

The key difference vs. CRM-first rivals like SevenRooms or flat-fee Resy: OpenTable charges $1.00-$1.50 for every diner its network sends you, so you effectively pay per acquired guest on top of the subscription.

OpenTable adoption: what our data shows

1,359 of 71,239 unique US restaurant locations (September 2026 scan)

15.2% of the 8,962 locations where we detected any technology.

OpenTable is the most-detected reservation platform in our current scan, ahead of Resy, Tock and SevenRooms.

Definition: Detected public website signal (embedded widget, booking link, ordering button or platform script), not a confirmed contract or install. Scan: 238,000+ restaurant websites, deduplicated to 71,239 unique locations in the United States (50 states + DC); September 2026 recount.

See the full restaurant technology adoption report

OpenTable pricing

Plan	Price	Notes
Basic	$149/month + $1.50 per network cover (free for first 30 days) + $0.25 per website cover or $49/month flat	As of July 2026 (official plans page, verified via Feb-2026 archived copy and corroborated by 2026 third-party pricing guides). Entry plan: listing, booking widget, review management, guest database. A 2% service fee app
Core	$299/month + $1.00 per network cover; website reservations included	As of July 2026. Adds table management (floor plans, Smart Assign), POS integration, waitlist, ticketing, automated reservation messages. Premium SMS is a paid add-on (~$19/month per Eat App's 2026 guide). 2% service fee
Pro	$499/month + $1.00 per network cover; website reservations included	As of July 2026. Adds 360 guest profiles with deeper insights, automated (AI-assisted) guest tags, automated email campaigns, custom post-dining surveys, real-time guest spend alerts; Premium SMS included. 2% service fee
Service fee (all plans)	2% on transactions (deposits, prepaid experiences, no-show penalties)	Introduced in early 2026 per Eat App's pricing guide and shown on OpenTable's official plans page for prepaid experiences/ticketing. Contracts are one-year auto-renewing with a 30-day cancellation window (Eat App, 2026).

Pricing verified July 2026 from the vendor website and public sources; plans and rates can change - confirm with the vendor before purchase.

OpenTable pros and cons

Pros

+Unmatched exposure: Capterra reviewers (4.7/5 from ~1,316 reviews) repeatedly recommend it for 'any venues that need exposure' - the diner network genuinely fills seats that other systems cannot.
+Easy to run day-to-day: G2 and Capterra reviewers praise the intuitive reservation management, pacing controls, table-turn optimization, and the fact that marketing tools are built in rather than bolted on.
+Guest-profile depth: reviewers highlight guest history, tags, and notes enabling personalized hospitality for repeat diners, with real-time data centralized in one place.

Cons

−Cost scales painfully with success: on top of $149-$499/month you pay $1.00-$1.50 per network cover - Eat App's 2026 worked example puts a 2,500-cover/month restaurant at roughly $1,799-$2,649/month, and reviewers on G2/Capterra call it 'very expensive' for independents.
−New fees and lock-in: a 2% service fee on deposits and prepaid transactions was introduced in early 2026, contracts auto-renew annually with a 30-day cancellation window, and OpenTable ended its two-way SevenRooms integration in 2025 - switching means rebuilding your guest database.
−Transparency and control complaints: Capterra reviewers say there is no clear way to sort which reservations actually came through OpenTable when invoicing, backend controls (e.g., pausing reservations) can be cumbersome, and restaurants cannot rate or filter diners.

Top OpenTable alternatives

SevenRooms

No per-cover fees and a CRM-first, direct-booking model that captures 100+ data points per guest - better for operators who generate their own demand and want to own guest data instead of renting an audience (note: its two-way OpenTable integration ended in 2025, so it is an either/or choice).

Resy

Flat pricing of roughly $249-$899/month with zero per-cover fees (Amex-owned) - typically cheaper than OpenTable once you pass a few hundred network covers a month, and it is absorbing Tock's prepaid-experience model in 2026.

Yelp Guest Manager

Taps Yelp's large diner traffic for discovery at flat pricing without OpenTable-style network cover fees - a fit for casual and high-volume US restaurants whose guests already find them on Yelp.

Compare all OpenTable alternatives

OpenTable FAQ

How much does OpenTable really cost a restaurant?

As of July 2026: Basic $149/month + $1.50 per network cover, Core $299/month + $1.00 per cover, Pro $499/month + $1.00 per cover, plus a 2% service fee on deposits and prepaid transactions introduced in early 2026. For a busy restaurant doing ~2,500 covers a month, real cost lands around $1,800-$2,650/month depending on plan - the subscription is the smallest part of the bill.

What is OpenTable used for?

Two things at once: filling seats via its consumer marketplace (60,000+ restaurants, ~1.8 billion diners seated per year) and running the front of house - reservations, waitlist, floor plans with Smart Assign, guest CRM, email marketing, prepaid experiences, and since 2025 a gen-AI Concierge on restaurant profiles plus voice-AI phone answering on Core/Pro plans.

What are the best OpenTable alternatives?

SevenRooms if you want a no-cover-fee, CRM-first platform and own your demand; Resy if you want flat pricing ($249-$899/month, no per-cover fees); Yelp Guest Manager if your guests already discover you on Yelp. Tock, the prepaid-dining specialist, is being folded into Resy by American Express, so evaluate it as part of Resy going forward.

Who is OpenTable best for - and who should skip it?

Best for restaurants that need discovery: new openings, tourist-area venues, and full-service restaurants with empty seats to fill - the network fee is effectively a customer-acquisition cost that only OpenTable's marketplace can deliver at this scale. Restaurants that are already fully booked through their own channels are paying $1.00-$1.50 for covers they might have gotten free, and flat-fee systems will be significantly cheaper.

Pricing and feature details verified July 2026from vendor websites and public review platforms. Adoption figures come from RestaurantTools.ai's scan of US restaurant websites and reflect detectable integrations only.